AD Campaign – Do It The Italian Way

If the beauty shots of the watches are contextualised by the Italian tailoring world in the campaign Shape Of Italian Taste, the other advertising campaign is more contemporary and funny, inspired by the most typical Italian gestures, the name is Do It The Italian Way.

That’s another way to communicate the Italian culture to the world, to communicate that the ITALIANO is not just a watch, it’s a way to be.

The pictures are also inspired by an historical heritage of the italian design which is the work of the milanese designer Bruno Munari whos Chiara Nardo wants to omage with her own Italian Gestures Vocabulary.